You started your own online business or you just ready to start your home business, everything is set, you have your own website, you have your own products, or you are an affiliate and sell other’s products that’s all right. You are in business now or you pretend to and it cost you a lot of your time to get to this point. But now what you are going to do what is your next step?
You like to sell…that’s right you like to sell so are millions of online businesses who like to sell but how do you sell your products, how do you get visitors to your site, how you attract people for your products and site if there are millions of other people doing the same…have you ever thought of that when you picked up the idea of an home based business.
You know there is a phrase or very old saying: “When all things are equal or when everything is the same, the difference is me.”
Have you ever considered or thought of when starting your home business, what is the reason of your home based business, why do you like to start a home based business…besides of making money for your lifestyle and family.
With that thinking you won’t attract any visitors to your home business…have you ever thought what are the life’s basic principals? Yes, why should someone visit your site…the only viable answer is your visitor is looking for a need…he is looking for help…help to make his life better, to earn money, the need for a better lifestyle, there are so many reasons. Every human is a creature of need and as you can imagine these needs are constant. This is the functionality of the human race; no one can exist without his needs being fulfilled.
What is your basic need…Air, that’s right you can’t live without air and fortunately this is still a medium for free.
What is your next need…Water, yes, water is a basic need and here we start water isn’t free you have to pay for it, if it is in a bottle or at your home you have to pay for your water supply. Unless you live near a lake in the deepest part of a country without any contamination you might still drink free water, who knows.
But as a civilized human being you live in a city or village and in a house, you have to pay for that need because it’s supplied to your home.
But with air and water you can not survive you need food…food is another need for your existing, just try to stay 1 or 2 days without food and you will experience the need of that basic element.
The next one is clothing you live in a society so you have to be dressed properly or not that depends on your personal appearance, but you have to cover your body at least in some way and this all this will cost you, but not as frequently as food…
You may ask me now, but what does that all have to do with my home business?
Now, let’s go back to your home based business; you try to start a home based business and you think you have something to offer that other people need to have for a more comfortable life, to live healthier, with other words to make their life easier. On the other hand you like to earn money. But in order to accomplish that, you have to market what you are offering and with your marketing you have to convince the people in your local area or all over the globe that they will need what you offer and that they live more comfortably with what you sell.
Your next step will be to get that wheel running and there are different ways to achieve that, some ways will cost you and some ways to walk will be Free. Some will get you faster to your visitor and some will get you slower to your visitor.
You know it is like driving a car, you can choose a toll-way which gets you faster to your destination or you can choose a cheaper way with lots of more traffic and it will take you more time to reach your destination. At the end both ways lead to your destination it only depends on how much time you dispose to reach your destination.
The same is with marketing, there are free ways which cost you only your time and there are paid ones that get you faster to more visitors. The internet is like a great stream of many crowded ways where millions of people hustle on it and you can imagine their hustle more on the Free-ways of the internet than on the Paid-ways.
Now make your decision to select the one that suits you more and that won’t affect your budget in a way that you cannot grow your business.
To your online success
Talk to you soon
Anton Winkler
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