Saturday, October 6, 2007

What if Your Dream comes True…



Dear Friend and Reader,

Today I decided to send you something different to marketing, although you should consider these words in your daily business and in your daily life...

I have come up with a mail today that really gets me thinking and besides every business we are involved with, besides everyday-life problems, besides our forgetting everything around us and only looking to ourselves…should we not think a bit more about the environment we live in…about our neighbor…about our elder people who are around us, think about the sick people which have no cure at least at the moment. We only can think of that some day not far away all the people will have a cure for their diseases.

Imagine a world where everything can be healed, wouldn’t that be nice…you never should stop dreaming it…because everything you dream of very strongly…will occur some day.

That’s why I decided to share with you my dear reader and friend the below poem and maybe you will also take part of the better world and join people with the same ideology and mindset…only than we will achieve in our world what we have dreamed of…A Better World.

REFLECTION OF KINDNESS

Below is a wonderful poem quoted by Audrey Hepburn many times & written by Sam Levenson that I wanted to share with you. It speaks volumes about kindness.

For attractive lips, speak words of kindness.

For lovely eyes, seek out the good in people.

For a slim figure, share your food with the hungry.

For beautiful hair, let a child run his/her fingers through it once a day.

For poise, walk with the knowledge that you never walk alone...

People, even more than things, have to be restored,

Renewed, revived, reclaimed, and redeemed;

Never throw out anyone.

Remember, if you ever need a helping hand,

You will find one at the end of each of your arms.

As you grow older, you will discover that you have two hands;

one for helping yourself, and the other for helping others.

If you like to know more about this wonderful projectkindness which is going big on the internet, please don't forget to visit projectkindness right now.

Talk to you soon.

Anton Winkler

P.S. By the way if you live your life up to that words, I will assure you that within a not so long time you will contribute to an environment where everyone likes to live in...but you have to take action than the others will follow and be inspired too. Don't forget visit projectkindness now.

Tuesday, October 2, 2007

Advertising The Key-Word To Home Business Success

Dear Reader,


There is no question about it that advertising is the key-word to the success of any business – small or large, old or new. No business can succeed or last long without advertising and marketing practices. To ensure long-term and lasting success, a business must engage in marketing and advertising in some way. You know or you might have heard the old adage that “it takes money to make money” that means, that advertising is not for free. Every business must consider an advertising campaign budget to keep it at the top.

Word of Mouth Advertising

Naturally the best form of advertising is word of mouth advertising. The word of mouth advertising is free and can only be influenced though the good service of the company. This type of advertising is the most effective way to build up the best credibility for the business or business owner. The word of mouth advertising comes from happy and satisfied customers and clients that wish to share their positive experience with other people. Most of the time, they tell their friends, family, and coworkers about their experience with the service or with a particular product and help bringing new customers to the business. This advertising is very effective for every type of business meantime the quality of the product and the service of the business is kept as a priority. On the other hand the word of mouth advertising can also be fatal or deadly when product quality or the quality of the service change or don’t meet the expectation or the satisfaction of the customers.

While word of mouth is one of the most effective and free way to get the word spread about a business, it is not the “be all end all” of advertising. Television spots, radio spots, on billboards and in print advertising are still besides the online marketing a very effective way to get the business, product or service out to the public. These methods of advertising are naturally not very cheap and therefore not as realistic and doable for most of the small businesses.

Online Advertising

A more economical and yet a more effective way for a business to advertise is online. The Internet is such an integral part of daily life now that it is hard not to advertise on the World Wide Web. The ways in which a business can advertise online are seemingly endless and in most of the cases free. There are several types of email marketing campaigns, banner advertising, link advertising, websites, and viral marketing. The more a business owner gets involved by reading and collecting information about advertising, the more information about free advertising he gets.

Usually, to engage in a successful email marketing campaign, a business will send past customers an email to announce new products or specials or new services on their website or in their retail store.

Networking

Many business owners engage in strategic networking with other business owners in an effort to advertise their businesses for free. Strategic networking is a way for business owners to meet each other, get the word out about their company, and even to expand their resources and business prospects. In the online business there are also free advertising methods through Forums leaving your signature on posts you submit. You can become easy a member of a Forum community and start posting about discussions of your interest or passion or your expertise.

Social Networking

One of the newest ways to get the word spread out to future customers about your business and successfully advertise is that through social networking. Social networking is much like strategic networking in that it is usually free and occurs through meeting and discussing issues and products. However, social networking is done through modern media such as websites, blogs, and the Internet community. It is highly effective and inexpensive.

Regardless of the method of advertising used, without constant advertising and it doesn’t matter which type or form of advertising you use, there is no way to maintain a business successful. You have to keep your image, your name o your business in the eyes of the public.

Talk to you soon

Anton Winkler