After being in business a certain time are the calls starting to dwindle? Have your workers too much time on their hands? It is time to pump some new blood into your business.
Use some imagination and start to turn things around again. Here are some tips to get your imagination rolling to make that happen. Try them and see if they will help.
New Products or Services:
Many times when introducing a new product or service expands the possibility for sales. Making the new product or service a side product or service to your existing product/service will increase positively the sales for both items.
Be careful when introducing the new product/service, that the old product-line or service-line doesn’t become obsolete. A side product or service to another product or service allows you to contact with former customers to offer the new product or service. Checking out your competitors to see what additional items or service they offer can inspire new ideas for your new products and services sales.
Marketing and Advertising:
A good advertising and marketing campaign is a way in which changes will cause others to take notice of your business. You might want to consider using a mascot or get some new spokesperson for advertising.
If you don’t want to go that far, just change the colors on the advertising might bring you a positive result. Millions of people tune in the Super Bowl each year just to watch the new advertisements. This is a good example of how change can draw business and consequently more sales. Especially children and animals draw a lot of attention to advertising. Of course, there is always sex appeal to attract new customers.
Incentives through Gifts or Discounts:
Offering gifts and discounts can potentially increase your sales. Everyone loves a bargain and if you have something for free, even better. The gifts don’t have to be expensive. Many years ago, companies offered free glasses and towels as incentives to buy a product. It caused a lot of repeat customers trying to collect for free a complete set of glasses or towels. Even nowadays discounts and sales are always crowd pleasers. Bargains are hard to find, thus making them drawing cards for businesses. Mailing coupons or distribute flyers to entire neighborhoods or cities, gets your business name and phone number in the hands of a number of people that you normally might not reach.
In this modern time the internet is the best way of attracting new customers.
Expanding your Business Globally:
Expanding your horizons can expand your business. In order to not exceed your expenses try expanding slowly at first, such as citywide or statewide. If that doesn’t bring you the expected results go global. The internet can help make this happen. Start a website and put it on several search engines. Offer other websites advertising on your website for advertising on their sites. Online access helps over come the delays of time zones. It also makes your company accessible 24 hours a day and seven days a week. To streamline service, create a product specific website with regular updates, produce and offer service news, photos and scheduling information on a constant basis.
No one knows for sure if a business is going to succeed or not. By using available tools, such as advertising or the internet, gives the company an extra edge. Change keeps the company from becoming stale and outdated. If you aren’t sure what and how to change your company, there are numerous sources available. Articles, websites, software and work shops are just some of these sources. You have started the business, treat it like a baby, and put everything you have in it to make it succeed.
Anton Winkler is an internet marketer located in Tlalnepantla, Mexico. Network marketing is his specialty and he work with new network marketers helping them achieve their financial goal.
