Dear Reader and Friend,
The more you navigate in the internet and in Forums, the more opinions about failures home based business owners make, you hear.
What is true and what is false.
Let’s talk about an example in your daily Life.
You just drive in every City of the planet and you will see so many publishing and advertisements on the streets you passing by. In some Cities it is so overwhelming that you feel living in a jungle of advertising placards and posters. You read the posters and the announcements but you really don't bother what the advertisements tell you, you see it, read it and pass by without affecting you.
If you are in your home and look TV you see so many commercials and advertising when watching a movie or any entertainment show. You are so used to it that you don't really care for the announcements and advertisements. On the contrary you take the moment to prepare you a cup of coffee or some snack and when the time of the commercials are over you sit back and enjoy the rest of the show or whatever you are watching to.
So, why is it different when you look to the advertisements on your computer directly in front of you? What is the difference between the advertisements on the streets and on TV's and the advertisements of the internet which is really the same thing with the only difference that these advertisements are on your computer and on a small screen?
Frankly I think the difference is that when you connect to the internet you are looking alone at the advertisements without any distraction and it jumps directly into your eyes saying "make your decision now" and you get kind of scared and don't know what to do. You are alone in front of your computer and wonder what you should do should you take it or leave the site and go to another site. But at the other site you will find the same repeat performance.
So imagine you get fired in your job and you have heard so much about the opportunity of starting with an online business from home or you have a job which you haven't a liking for and you are decided to start from home with your computer an online business. Suddenly you see all the advertisement on every site you jump in and every site promise you the heaven on earth and every site is pushing you and you get a sweet flavor in your mouth when they
Show you a fancy car telling you this can be your own when you subscribe...,
Showing you a plane and telling you to go on vacation when ever you want and feel for it...
Telling you living the life you always have dreamed off...
Telling you to earn money within a few hours or after downloading the software you will start bringing cash flow in...
Now you tell me what impression that makes on you.
Without any doubt the only idea you get is take the credit card out of your purse and buy it because you are in the money ecstasy and you think the only possible way - to get what they offer you - is buying it and that's not all, they push you "if you do not decide now or if you leave the site now you never will come back again to this site" and “hurry because tomorrow the price might change” and you are sitting in front of your computer and sweating and there is nobody to ask what to do either and you make the only feasible decision to buy.
THIS IS CALLED INTERNET MARKETING or some people might see it as the devil in person who persuades you and kicks you and doesn't leave you alone until you buy it.
The same happens with people who are looking for a product to help them to get rid of pain or live healthier or have more energy or what ever the reasons are. They paint you the product in such a way and tell you all the miracle the product does until you buy the product.
This is called the Art of Internet Marketing...
This is the big secret in internet marketing. This is the difference between the poster and TV advertising. You have to convince your customer without any doubt that what you offer is the best choice he has to solve his problem and that's why he should buy...not tomorrow...not the day after tomorrow...no, he has to buy now.
When you have your own business in the internet, you have to convince the people, you try to reach, that you have something that they are looking for and that will help to solve the problem of their needs and wants.
If they are sick and look for a cure, you have to tell them that you have the product they are looking for and that will help them to relieve their pain.
If they are broke, it's your obligation to tell them that you have the solution to their problem and that they become wealthy with the opportunity you are offering them. So when you are starting an online business or home based business selling a product you have to offer it in a way convincing your customer otherwise he will go away from your site.
There are many people out there who don't like this type of talk but in order to have success you have to convince the people without falling in misleading your customers and without telling them lies, you have to be sure that everything you tell is true, the best way is to have some convincing testimonials but even better that you have tested your product by yourself than you will be hundred percent sure of what you are selling and most of all your excitement it will transfer to your customer and he will buy.
If you sell something and offer something with lies your customer never will come back to you again. You have to be serious when starting an online business or any business at all it doesn't matter if online or offline. You have to offer the best service to your customer in order to keep him for a long time or better for ever. These are the customers who will come back again and again.
If you like to learn more about starting your own business visit this web site
Talk to You Soon
Anton Winkler
